Some Models of Communication and its Differences

The Shannon-Weaver Mathematical Model explains that the Source encodes the message through the channel. But before it reaches the Receiver (Decoder), the message may be interrupted by what you called Noise which keeps the message from being understood by the Receiver. The main ingredient in this model is the Noise compared to other models wherein the noise was not emphasized.

Berlo’s Model of Communication is really a good example for us to understand how well communication works simply because he was able to emphasize the profiles or the purpose of each element. The source encodes the message depending on his communication skills, attitudes, and knowledge on certain things, his social system and his culture. The receiver decodes the message depending also on his communication skills, attitudes, and knowledge on certain things, his social system and his culture.


Schramm’s Interactive Model of Communication simply explains that when the encoder encodes the message, the decoder then interprets it. After interpreting, it is then when the Decoder becomes the Encoder that encodes the message to the Encoder which is now the Decoder. The process of communication is continuous. The difference of Schramm’s Model of Communication is the Field of Experience

Tuesday, August 26, 2008